The Advertising Career
There are numerous career options available in the advertising world. In a
typical Ad-agency, there are various job options, like, an advertising
manager, who administers creative, in-house accounts, and Media services
departments. Then there is an account executive who manages the account
services department in advertising agencies, determines the need for
advertising and maintains the accounts of clients. Another vital department
in the advertising world is 'The creative services department' which is
responsible for developing the subject matter and presentation of the
advertisements. There is a creative director who oversees the copy chief,
art director, copywriters and associated staff. Then there exists a media
department which is headed by a media director who organize planning groups
that select the communication media, like, radio, television, newspapers,
magazines, Internet, or outdoor signs in order to disseminate the ads.
Other Advertising Career OpportunitiesThere are many professions, trades and art forms that are closely connected
with the advertising industry. You may find one of them suits your talents
best, or, they could open the door to a career in an agency.
These include career options as, Printer, Photographer, Illustrator,
Commercials Director, Public Relations, Direct Marketing, Designer, Sales
Promotion, Set Designer, Make-up Artist, Commercials Producer, Model,
voiceover, Sound Engineer, Typographer, Stylist, Brand/Product Manager,
Market Research Analyst.
Job ScenarioThe world has woken up to the fact that India is a big market. We have seen
every possible global brand available in India. With respect to the
advertising industry, it is maximizing this new opportunity. An opportunity
to work on global brands is helping the local talents think, and stay ahead
with the rest of the world. In this knowledge driven industry, its the
Indian Advertising Industry's ideas and accepted wisdom, which has shaped
winning strategies and scripted many success stories.
The job applicants face a more stable environment but a highly competitive
market. Projections for the coming years suggest an average growth of over
30% for marketing research analysts, advertising managers, and visual
artists. Nevertheless, the International Recruiters will continue to be
highly selective. The most motivated, energetic, well-organized candidates
with top-notch analytic and communication skills will land the best jobs.
The Recruiters look for the following attributes:
The Must Have's
- Creativity, high motivation, resistant to stress, flexibility,
and decisiveness.
- Ability to communicate persuasively, both orally and in writing.
- (with other managers, staff, and the public)
- Tact and good judgment.
- Exceptional ability to establish and maintain effective personal relationships.
- (with supervisory and professional staff members and client firms)
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EligibilityThough there exists a wide assortment of educational backgrounds which are
applicable for accessing the avenues of advertising, but most of the
employers favor candidates with a broad liberal arts background plus
experience in related occupations. A bachelor's degree in sociology,
psychology, literature, journalism, or philosophy, among other subjects, is
more acceptable. However, requirements vary, depending upon the kind of job.
For management positions in advertising, some recruiters also look for a
PostGraduate Degree in advertising or journalism. The course of study should
include marketing, consumer behavior, market research, sales, communication
methods, technology, and visual arts.
Like other industries, advertising industry worldwide has toed the line
where they look for Indian workforce for outsourcing bulk of their work.