As the need for news and information continues to grow, the publishing industry
will be in the forefront in the coming years.
The International Publishing Industry that includes the printing and
publishing of books, newspapers, magazines, periodicals and journals,
denotes a huge amount of publishing work for Indian Professionals. The basic
requirements in terms of knowledge and experience remain the same in almost
all the countries.
Career Opportunities in Publishing
In the Publishing industry, the processes that provide a wide range of
career options are generally divided into editorial, design and production,
marketing (sales and publicity), distribution and administration (which
includes the accounting and general computing functions).
EDITORIALEditors, review, rewrite, edit the work of writers and may do original writing. Most publishing companies employ several types of editors, like :
The managing editor - Responsible for the day-to-day
operation of the editorial department.
Associate/Assistant editors - Give assignments to writers
and reporters, oversee projects, and do much of the editing of text.
Copy editors - Review manuscripts or reporters' copy for
accuracy, content, grammar, and style.
Commissioning editors - Decide which manuscripts they
would like to publish and whether to commission specific books and projects.
Top Companies
DESIGN
The Design Department determines the overall look of the publication,
overseeing placement of text, artwork and photographs, and any advertising
on the page, and selecting type sizes and styles, or fonts.
PRODUCTION
Industrial production managers, with the help of production and planning
clerks, oversee the production of the publication.
MARKETING
Magazines, newspapers, and directories, in particular, employ many
advertising sales agents, who generate most of the revenue for these
publications.
PUBLICITY & PUBLIC RELATIONS
The department undertakes the planning of promotional campaigns. They
undertake press advertising, press releases, prospectuses and catalogues.
DISTRIBUTION
Distribution covers invoicing, order processing, stock control, credit
control, warehousing and shipping.
LEGAL DEPARTMENT
It is concerned solely with the contractual side of publishing, including
the drawing up of the initial contract between the publisher and the author.
ADMINISTRATION
Skills in accounting and financial management can lead to top executive
positions in publishing companies. The accounts department is responsible
for, costing, pricing & purchasing of books for publication and the
preparation and analysis of management information, including budgets and
accounts.
OTHER PRODUCTION OCCUPATIONS
Printing Machine Operators, Transportation and material moving occupations,
Sales workers, Delivery services, Laborers and freight, stock, and material
movers, hand Machine feeders, Packers and packagers and offbearers.
ELIGIBILITY
Employers prefer graduate & Post-graduate degrees in fine arts and
excellent command over English or any other language for those interested in
editorial jobs. Candidates interested in management, sales, administration
and publicity department is expected to hold Post-Graduate degree from
reputed institute in their respective fields.
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